Web Design
What are you selling?
This is the pivotal question for designing your site. Like
the confluence of three streams the elements of your site
must come together and shout out one message: "I am
a baker!" or "We retip shoe laces with the best
plastic tips". In designing your site I blend the graphics,
text and site navigation to deliver the message of what
you do.
1. Integrate site design with printed
material.
You hand out a business card - prospective client visits
site - they look like the same company.
2. New clients and previous visitors
have different needs and both must be addressed in the design
of your site. I the example below (Minnesota Food
Association). Current members of the Association would like
to know what is going on at the Farm while new visitors
need a quick overview of the mission of the organization.
Both are critical to the success of the org and must be
dovetailed into the home page design.
3. Consider the end users capabilities
If your client is likely to be older use bigger type. consider
the type of computers they may have and the likely hood
they have high speed internet access. We what them to be
able to get to your site and be able to read it clearly
when they get there.
4. What you are selling is very clear
Teaching and Learning about sustainable agriculture is the
primary thrust of the Minnesota Food Association. A large
photo and news area changes frequently to show the activity
at their experimental and teaching farm. New visitors can
quickly tell what the organization is all about and current
members will find interesting news and photos a worthwhile
reason to revisit the site each week.
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